Target pricing

Target pricing are sets the price of goods and services primarily on the basis of the competitive position of the organization, the profit margin required and, therefore, the target costs that need to be achieved. See also Cost-plus pricing.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Target pricing. Sets the price of goods and services primarily on the basis of the competitive position of the organization, the profit margin required and, therefore, the target costs that need to be achieved. See also Cost-plus pricing.