Telemarketing

Telemarketing is the use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Telemarketing. The use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions.

According to the Marketing Communications by Fill (5th edition),

Telemarketing. Activities associated with selling, researching, soliciting or promoting a product or service over the telephone.