Uncertainty-based theories of strategy

Uncertainty-based theories of strategy are these regard prediction of the environment as being of limited use because the outcomes of any strategy are essentially complex and unpredictable, implying that long-term planning has little value. See also Emergent corporate strategy.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

• Uncertainty-based theories of strategy. These regard prediction of the environment as being of limited use because the outcomes of any strategy are essentially complex and unpredictable, implying that long-term planning has little value. See also Emergent corporate strategy.