Difference between revisions of "Marketable"
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[[File:Product.png|400px|thumb|right|[[Product mix]]]][[Product mix]] (alternatively known as [[product model]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[product]], which must include a [[deliverable]], [[product delivery]], and [[product charge]]. | [[File:Product.png|400px|thumb|right|[[Product mix]]]][[Product mix]] (alternatively known as [[product model]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[product]], which must include a [[deliverable]], [[product delivery]], and [[product charge]]. | ||
| + | ==Definition== | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Product mix]]. ''see'' [[product assortment]]. | ||
==Related lectures== | ==Related lectures== | ||
*[[Business Modeling Quarter]]. | *[[Business Modeling Quarter]]. | ||
| − | [[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Revision as of 12:10, 4 June 2020
Product mix (alternatively known as product model; hereinafter, the Mix) is a model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
