Difference between revisions of "Service"
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[[File:Product.png|400px|thumb|right|[[Product mix]]]][[Service]] is a [[product]] in a form of work carried out or on behalf of others. | [[File:Product.png|400px|thumb|right|[[Product mix]]]][[Service]] is a [[product]] in a form of work carried out or on behalf of others. | ||
| − | == | + | ==Definitions== |
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Service]]. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. | :[[Service]]. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. | ||
| + | According to [[Managing Quality by Foster (6th edition)]], | ||
| + | :[[Service]]. A mix of intangibles and tangibles that are delivered to the customer. | ||
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*[[CNM Venture vs Lab]]. | *[[CNM Venture vs Lab]]. | ||
| − | [[Category:Marketing Management]][[Category: Septem Artes Administrativi]][[Category: CNM Cyber Orientation]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Quality Management]][[Category: Septem Artes Administrativi]][[Category: CNM Cyber Orientation]][[Category: Articles]] |
Revision as of 06:46, 7 June 2020
Service is a product in a form of work carried out or on behalf of others.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Service. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
According to Managing Quality by Foster (6th edition),
- Service. A mix of intangibles and tangibles that are delivered to the customer.
