Difference between revisions of "Service"
(→Related lectures) |
MariamKhalid (talk | contribs) |
||
| Line 1: | Line 1: | ||
[[File:Product.png|400px|thumb|right|[[Product mix]]]][[Service]] is a [[product]] in a form of work carried out or on behalf of others. | [[File:Product.png|400px|thumb|right|[[Product mix]]]][[Service]] is a [[product]] in a form of work carried out or on behalf of others. | ||
| + | |||
| + | ==Definition== | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Service]]. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. | ||
| Line 6: | Line 10: | ||
*[[CNM Venture vs Lab]]. | *[[CNM Venture vs Lab]]. | ||
| − | [[Category: Septem Artes Administrativi]][[Category: CNM Cyber Orientation]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Septem Artes Administrativi]][[Category: CNM Cyber Orientation]][[Category: Articles]] |
Revision as of 13:27, 4 June 2020
Service is a product in a form of work carried out or on behalf of others.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Service. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
