Difference between revisions of "Product assortment"
MariamKhalid (talk | contribs) (Created page with "Product assortment is the set of all products and items a particular seller offers for sale. ==Definition== According to Marketing Management by Keller and Kotler (15th...") |
|||
| Line 1: | Line 1: | ||
| − | [[Product assortment]] is the set of all products and items a particular seller offers for sale. | + | [[Product assortment]] (alternatively known as a [[product mix]]) is the set of all products and items a particular seller offers for sale. |
| + | |||
==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
Revision as of 23:11, 14 June 2020
Product assortment (alternatively known as a product mix) is the set of all products and items a particular seller offers for sale.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Product assortment. The set of all products and items a particular seller offers for sale.
