Difference between revisions of "Product assortment"
(→Definition) |
|||
| Line 3: | Line 3: | ||
==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[Product assortment]]. The set of all products and items a particular seller offers for sale. | + | :[[Product assortment]]. The set of all products and items a particular [[seller]] offers for sale. |
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Revision as of 23:11, 14 June 2020
Product assortment (alternatively known as a product mix) is the set of all products and items a particular seller offers for sale.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Product assortment. The set of all products and items a particular seller offers for sale.
