Difference between revisions of "Telemarketing"
MariamKhalid (talk | contribs) (Created page with "Telemarketing is the use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions. ==De...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Telemarketing]]. The use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions. | :[[Telemarketing]]. The use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Telemarketing]]. Activities associated with selling, researching, soliciting or promoting a product or service over the telephone. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 14:48, 15 July 2020
Telemarketing is the use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Telemarketing. The use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions.
According to the Marketing Communications by Fill (5th edition),
- Telemarketing. Activities associated with selling, researching, soliciting or promoting a product or service over the telephone.
