Telemarketing
Revision as of 21:01, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Telemarketing is the use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions. ==De...")
Telemarketing is the use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Telemarketing. The use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions.
