Quality

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Quality is the evaluation of how good or bad something is. Quality dimensions help to define what that good or bad refers to.


Definitions

According to Management by Robbins and Coulter (14th edition),

Quality. The ability of a product or service to reliably do what it's supposed to do and to satisfy customer expectations.

According to Marketing Management by Keller and Kotler (15th edition),

Quality. The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

Main concepts