Marketable
Revision as of 23:08, 14 June 2020 by Gary (talk | contribs) (Gary moved page Product mix to Marketed compound without leaving a redirect)
Product mix (alternatively known as product model; hereinafter, the Mix) is a model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
