Flexible market offering

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Flexible market offering is market offering that is:

  1. A naked solution containing the product and service elements that all segment members value, and
  2. Discretionary options that some segment members value.


Definition

According to Marketing Management by Keller and Kotler (15th edition),

Flexible market offering. (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.
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