Difference between revisions of "Product intro copy"

From CNM Wiki
Jump to: navigation, search
(Applications)
 
(20 intermediate revisions by the same user not shown)
Line 1: Line 1:
A [[product intro copy]] (alternatively known as [[introduction copy]] or, simply, [[intro copy]]; with reference to a [[tagline]], also known as a [[tagline slogan]], [[tagline content]], [[tagline phrase]], [[tagline text]], [[tagline pitch]], and [[description content]]; hereinafter, the ''Text'') is a brief textual description of a [[product]] that is used in order to introduce this product in various media. In other words, the ''Text'' is a reiterated phrase identified with the [[product]] that the ''Text'' introduces.
+
A [[product intro copy]] (alternatively known as [[introduction copy]] or, simply, [[intro copy]]; with reference to a [[tagline]], also known as a [[tagline slogan]], [[tagline content]], [[tagline phrase]], [[tagline text]], [[tagline pitch]], and [[description content]]; hereinafter, the ''Text'') is a brief textual description of a [[market exchangeable]] that is used in order to introduce this product in various media. In other words, the ''Text'' is a reiterated phrase identified with the [[market exchangeable]] that the ''Text'' introduces.
  
  
 
==Properties==
 
==Properties==
  
===Existence===
+
The ''Text'' can make any [[market exchangeable]] more or less attractive on the market.
You should always write Facebook intro copy — even if it’s not perfect
 
 
 
Our data shows that Facebook will show your post to 20% more people on average when you use intro copy than when you don’t. So no matter how short, long, direct, or passive your intro copy is, write some.
 
  
 
===Length===
 
===Length===
Keep your Facebook intro copy short
+
:By default, the length of the ''Text'' shall be as short as possible, but long enough to describe and, preferably, distinguish the product the ''Text'' introduces.
 
 
We’ve read before that shorter posts get better engagement. Now we can prove it. Looking across all our Social A/B testing data, we found that:
 
 
 
    Good Facebook intro comprised 18 fewer characters than losers, by median.
 
    Regardless of the content, shorter messages had higher lift and better reach (see below) more than 60% of the time.
 
  
 
===Language===
 
===Language===
+
:Simple, plain, [[key word]]s.
Use direct language in your Facebook intro copy
 
 
 
Intro copy that is simple, active voice, and to the point performs better than passive or vague messages. Use this tip in conjunction with “be short” to win the internet.
 
 
 
 
 
With these four fun facts in mind, you’ll be driving bigger audiences to your content in no time. Just write short, direct intro copy and run A/B tests to find the most engaging message. It’s that easy.
 
Want more shares and clicks?
 
 
 
Considering that the new Facebook algorithm will favor content from friends and family over content from publishers or businesses, you need to work harder to get your content seen on the platform. Empower your readers to share your content by planting the Facebook share button on your blog posts and pages.
 
  
 
==Applications==
 
==Applications==
  
 
===Websites===
 
===Websites===
 +
:The ''Text'' is one of several critical elements that make up a [[website]]. Along with the page title, the ''Text'' provides website visitors with with the page context. Ideally, the ''Text'' shall let its visitors know exactly what they will find on the [[webpage]] they are about to visit.
 +
 +
:The ''Text'' also serves as the description of a webpage when [[web search engine]]s crawl the page info. Thus, the ''Text'' can either optimize or weaken the page for search. The algorithms of [[web search engine]]s shall also be tested while defining the ''Text'' length.
  
 
===Social media communities===
 
===Social media communities===
News Feed
+
:The ''Text'' is one of several critical elements that make up a community within a [[social media]]. The ''Text'' provides community visitors with with the community context. Ideally, the ''Text'' shall let the community visitors know exactly what they will find in the community they are about to join.
Facebook rewards better CTR with more reach
 
 
 
Now that you’ve written short, active intro copy, how can you maximize reach even more? Through A/B testing.
 
  
It turns out that Facebook posts that have higher engagement are doubly rewarded with extra reach by Facebook’s algorithms. So finding just the right intro copy can have the double reach impact.
+
:The ''Text'' also serves as the description of a community when the media search engine crawls the community info to compose a search results and/or news feed. Thus, the ''Text'' can either optimize or weaken the community for searches. The algorithms of news feeds shall also be tested while defining the ''Text'' effectiveness. For instance, the Facebook algorithm tends to favor content from friends and family over content from publishers or businesses.
  
 
===Movies===
 
===Movies===

Latest revision as of 13:33, 6 May 2023

A product intro copy (alternatively known as introduction copy or, simply, intro copy; with reference to a tagline, also known as a tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content; hereinafter, the Text) is a brief textual description of a market exchangeable that is used in order to introduce this product in various media. In other words, the Text is a reiterated phrase identified with the market exchangeable that the Text introduces.


Properties

The Text can make any market exchangeable more or less attractive on the market.

Length

By default, the length of the Text shall be as short as possible, but long enough to describe and, preferably, distinguish the product the Text introduces.

Language

Simple, plain, key words.

Applications

Websites

The Text is one of several critical elements that make up a website. Along with the page title, the Text provides website visitors with with the page context. Ideally, the Text shall let its visitors know exactly what they will find on the webpage they are about to visit.
The Text also serves as the description of a webpage when web search engines crawl the page info. Thus, the Text can either optimize or weaken the page for search. The algorithms of web search engines shall also be tested while defining the Text length.

Social media communities

The Text is one of several critical elements that make up a community within a social media. The Text provides community visitors with with the community context. Ideally, the Text shall let the community visitors know exactly what they will find in the community they are about to join.
The Text also serves as the description of a community when the media search engine crawls the community info to compose a search results and/or news feed. Thus, the Text can either optimize or weaken the community for searches. The algorithms of news feeds shall also be tested while defining the Text effectiveness. For instance, the Facebook algorithm tends to favor content from friends and family over content from publishers or businesses.

Movies

Books

Courses