Difference between revisions of "Product intro copy"
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| − | A [[product intro copy]] (alternatively known as [[introduction copy]] or, simply, [[intro copy]]; in [[online marketing]], | + | A [[product intro copy]] (alternatively known as [[introduction copy]] or, simply, [[intro copy]]; in [[online marketing]], also known as a [[tagline slogan]], [[tagline content]], [[tagline phrase]], [[tagline text]], [[tagline pitch]], and [[description content]]; hereinafter, the ''Text'') is the shortest description of a [[product]] that is used in order to introduce a product in various media. |
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Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. | Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. | ||
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. | The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. | ||
Revision as of 00:34, 20 January 2020
A product intro copy (alternatively known as introduction copy or, simply, intro copy; in online marketing, also known as a tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content; hereinafter, the Text) is the shortest description of a product that is used in order to introduce a product in various media.
Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
