Tagline

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In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is an area, field, or space for a text that serves to introduce some market exchangeable to its potential customers. Often, the Tag refers to the tagline text; however, the text itself is more correctly known as a tagline slogan and, to indicate its wider usage, an intro copy.


Definitions

According to the CyBOK (version 1),

Signature. A more current definition is indicator of compromise.

Terms

Geographic diversity

Around the world, the Tag can be called:

Terms for the content

The following terms that are used for the content can also be used for the Tag:

Other terms

In information technology, a tagline area or tagline field could also refer to the Tag.

Usage

Content

Main wikipage: Product intro copy
As a tagline text, the Tag is a reiterated phrase identified with a market exchangeable.

HTML coding

In web documents, the Tag is the metadata element that describes the webpage. An example of the HTML code could be,

<meta name="description" content="Intro copy goes here!"/>

As a part of a web document, the Tag can be used by web browsers, web search engines, and/or other web services.