Tagline

In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is a field for a text that serves to introduce some product to its potential customers. Often, the Tag refers to the tagline text; however, the text itself is more correctly known as a tagline slogan and, to indicate its wider usage, an intro copy.

Terms

Geographic diversity

Around the world, the Tag can be called:

• End line, endline, product endline, strap line, strapline, or product strapline in the United Kingdom.
• Baseline or product baseline in Belgium.
• Signature or product signature in France.
• Claim or product claim in Germany.
• Pay off, pay-off, or product pay-off in the Netherlands and Italy.

Terms used in marketing

In marketing, the Tag can be known as:

• A memory hook or product memory hook.
• Unique selling proposition or USP.

Terms for the content

The following terms that are used for the content can also be used for the Tag:

• Tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content. At the same token, advertising slogan refers to a phenomenon that differs from the Tag.
• Intro copy, introduction copy, product intro copy, or other terms used to briefly introduce a product in various media.

Other terms

A tagline field and tagline property could also refer to the Tag.

Usage

serves to clarify a thought for, or is designed with a form of, dramatic effect.

Content

Main wikipage: Product intro copy

HTML coding

Metadata is data (information) about data.

The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page, but will be machine parsable.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.

The metadata can be used by browsers (how to display content or reload page), search engines (keywords), or other web services.

HTML5 introduced a method to let web designers take control over the viewport (the user's visible area of a web page), through the <meta> tag (See "Setting The Viewport" example below).

<meta name="description" content="Intro copy goes here!"/>

Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.