Difference between revisions of "Tagline"

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In the [[United States]], a [[tagline]] (alternatively spelled [[tag line]] or, simply, [[tag]]; hereinafter, the ''Tag'') is a field for a text that serves to introduce some [[product]] to its potential customers. Often, the ''Tag'' refers to the [[tagline text]]; however, the text itself is more correctly known as a [[tagline slogan]] and, to indicate its wider usage, an [[intro copy]].
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In the [[United States]], a [[tagline]] (alternatively spelled [[tag line]] or, simply, [[tag]]; hereinafter, the ''Tag'') is an area, field, or space for a text that serves to introduce some [[market exchangeable]] to its potential customers. Often, the ''Tag'' refers to the [[tagline text]]; however, the text itself is more correctly known as a [[tagline slogan]] and, to indicate its wider usage, an [[intro copy]].
  
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==Definitions==
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According to the [[CyBOK (version 1)]],
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:[[Signature]]. A more current definition is indicator of compromise.
  
 
==Terms==
 
==Terms==
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:*[[Claim]] or [[product claim]] in Germany.
 
:*[[Claim]] or [[product claim]] in Germany.
 
:*[[Pay off]], [[pay-off]], or [[product pay-off]] in the Netherlands and Italy.
 
:*[[Pay off]], [[pay-off]], or [[product pay-off]] in the Netherlands and Italy.
 
===Terms used in marketing===
 
:In marketing, the ''Tag'' can be known as:
 
:*A [[memory hook]] or [[product memory hook]].
 
:*[[Unique selling proposition]] or [[USP]].
 
  
 
===Terms for the content===
 
===Terms for the content===
 
:The following terms that are used for the content can also be used for the ''Tag'':
 
:The following terms that are used for the content can also be used for the ''Tag'':
 
:*[[Tagline slogan]], [[tagline content]], [[tagline phrase]], [[tagline text]], [[tagline pitch]], and [[description content]]. At the same token, [[advertising slogan]] refers to a phenomenon that differs from the ''Tag''.
 
:*[[Tagline slogan]], [[tagline content]], [[tagline phrase]], [[tagline text]], [[tagline pitch]], and [[description content]]. At the same token, [[advertising slogan]] refers to a phenomenon that differs from the ''Tag''.
:*[[Intro copy]], [[introduction copy]], [[product intro copy]], or other terms used to briefly introduce a [[product]] in various media.
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:*[[Intro copy]], [[introduction copy]], [[product intro copy]], or other terms used to briefly introduce a [[market exchangeable]] in various media, not necessarily in the ''Tags''.
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:*[[Memory hook]], [[product memory hook]], and [[unique selling proposition]] (also known by its acronym, [[USP]]) are the ''Tag'' terms used in [[marketing]].
  
 
===Other terms===
 
===Other terms===
:A [[tagline field]] and [[tagline property]] could also refer to the ''Tag''.
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:In [[information technology]], a [[tagline area]] or [[tagline field]] could also refer to the ''Tag''.
  
 
==Usage==
 
==Usage==
serves to clarify a thought for, or is designed with a form of, dramatic effect.
 
  
 
===Content===
 
===Content===
 
:''Main wikipage: [[Product intro copy]]''
 
:''Main wikipage: [[Product intro copy]]''
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:As a [[tagline text]], the ''Tag'' is a reiterated phrase identified with a [[market exchangeable]].
  
 
===HTML coding===
 
===HTML coding===
:In [[web document]]s, the ''Tag'' is the metadata element that describes the [[webpage]]. The example of the [[HTML]] code could be,<blockquote><code><nowiki><meta name="description" content="Intro copy goes here!"/></nowiki></code></blockquote>
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:In [[web document]]s, the ''Tag'' is the metadata element that describes the [[webpage]]. An example of the [[HTML]] code could be,<blockquote><code><nowiki><meta name="description" content="Intro copy goes here!"/></nowiki></code></blockquote>
  
 
:As a part of a [[web document]], the ''Tag'' can be used by [[web browser]]s, [[web search engine]]s, and/or other [[web service]]s.
 
:As a part of a [[web document]], the ''Tag'' can be used by [[web browser]]s, [[web search engine]]s, and/or other [[web service]]s.
  
 
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[[Category: Systems Engineering]][[Category: Articles]]
Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
 
 
 
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
 

Latest revision as of 13:33, 6 May 2023

In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is an area, field, or space for a text that serves to introduce some market exchangeable to its potential customers. Often, the Tag refers to the tagline text; however, the text itself is more correctly known as a tagline slogan and, to indicate its wider usage, an intro copy.


Definitions

According to the CyBOK (version 1),

Signature. A more current definition is indicator of compromise.

Terms

Geographic diversity

Around the world, the Tag can be called:

Terms for the content

The following terms that are used for the content can also be used for the Tag:

Other terms

In information technology, a tagline area or tagline field could also refer to the Tag.

Usage

Content

Main wikipage: Product intro copy
As a tagline text, the Tag is a reiterated phrase identified with a market exchangeable.

HTML coding

In web documents, the Tag is the metadata element that describes the webpage. An example of the HTML code could be,

<meta name="description" content="Intro copy goes here!"/>

As a part of a web document, the Tag can be used by web browsers, web search engines, and/or other web services.