Tagline

In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is a field for a text that serves to introduce some product to its potential customers. Often, the Tag refers to the tagline text; however, the text itself is more correctly known as a tagline slogan and, to indicate its wider usage, an intro copy.

Terms

Geographic diversity

Around the world, the Tag can be called:

• End line, endline, product endline, strap line, strapline, or product strapline in the United Kingdom.
• Baseline or product baseline in Belgium.
• Signature or product signature in France.
• Claim or product claim in Germany.
• Pay off, pay-off, or product pay-off in the Netherlands and Italy.

Terms for the content

The following terms that are used for the content can also be used for the Tag:

• Tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content. At the same token, advertising slogan refers to a phenomenon that differs from the Tag.
• Intro copy, introduction copy, product intro copy, or other terms used to briefly introduce a product in various media, not necessarily in the Tags.
• Memory hook, product memory hook, and unique selling proposition (also known by its acronym, USP) are the Tag terms used in marketing.

Other terms

A tagline field and tagline property could also refer to the Tag.

Usage

serves to clarify a thought for, or is designed with a form of, dramatic effect.

Content

Main wikipage: Product intro copy

HTML coding

In web documents, the Tag is the metadata element that describes the webpage. An example of the HTML code could be,

<meta name="description" content="Intro copy goes here!"/>

As a part of a web document, the Tag can be used by web browsers, web search engines, and/or other web services.