Tagline

In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is a field for a text that serves to introduce some product to its potential customers. The text itself is known as tagline slogan and can also be referred as intro copy, introduction copy, or product intro copy.

Similar terms

Geographic diversity

In the United Kingdom, the Tags are called end lines, endlines, strap lines, or straplines. In Belgium, the Tags are known as baselines. In France, the Tags are named signatures. In Germany, the Tags are called claims. In the Netherlands and Italy, the Tags y are pay offs or pay-off.

serves to clarify a thought for, or is designed with a form of, dramatic effect.

Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Contents

Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term.[4]