Tagline

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In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is a field for a text that serves to introduce some product to its potential customers. Often, the Tag refers to the tagline text; however, the text itself is more correctly known as a tagline slogan and, to indicate its wider usage, an intro copy.


Terms

Geographic diversity

Around the world, the Tag can be called:

Terms used in marketing

In marketing, the Tag can be known as:

Terms for the content

The following terms that are used for the content can also be used for the Tag:

Other terms

A tagline field and tagline property could also refer to the Tag.

Usage

serves to clarify a thought for, or is designed with a form of, dramatic effect.

Content

Main wikipage: Product intro copy

HTML coding

In web documents, the Tag is the metadata element that describes the webpage. As a part of webpage metadata, the Tag is used by web browsers, web search engines, and/or other web services.
The example of the HTML code would be,

<meta name="description" content="Intro copy goes here!"/>


Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.